Sexystar - Paris Hilton

When Paris Hilton introduced Paris Hilton Perfume in 2005, its light and fruity fragrance with hints of apple, peach, freesia, jasmine, and sandalwood made it a best-selling choice among the under thirty set for casual occasions. And having Paris Hilton’s name on it did nothing to hurt the early market for Paris Hilton Perfume, but as the novelist for the Paris Hilton groupie generation named her best-selling novel, “That was then, this is now.”

In the fall of 2006, Paris Hilton was arrested in Los Angeles for driving under the influence, and speeding. She received probation and had her license suspended, but was re-arrested in February of 2007 for speeding, driving without headlights, and violating her probation for diving while her license was still suspended. She was sentenced to 45 days in the Los Angeles Country Jail, and was released on June 25 after having 22 days cut from her sentence for good behavior.

Is A Celebrity Name Enough?

Paris Hilton Perfume is just another in a long line of celebrity endorsed personal care products, designed to appeal to those who identify themselves wit the rich and famous when they have very little chance of becoming either. Paris Hilton is beautiful, young, and rich, and for those who hold beauty, wealth, and youth as ideals, wearing Paris Hilton Perfume was once an extremely tenuous connection to her.

But now Paris Hilton is beautiful, wealthy, young, and the owner of a jail record. Paris Hilton Perfume still smells as light, clean, and fruity as it ever did, but will it still be the perfume of choice for the sixteen-to-twenty-one set?

During June of 2007, Endeavor Agency, which had helped Paris Hilton obtain celebrity status by getting her film roles and endorsements, dropped her as a client because she was too much work. The agency said that it was their original intention to make Paris Hilton “the Martha Stewart of her generation.” While the agency may have failed to accomplish that, Paris Hilton’s own behavior did, jail term and all.

Will Paris Hilton Perfume sales suffer in the aftermath of her personal difficulties? It remains a very appealing scent, reasonably priced when compared to the offerings of other female celebrities like Liz Taylor, Beyonce Knowles, and Sarah Jessica Parker, and that may be enough to see it through. The public fascination with all things, after all, Paris shows no signs of flagging.